Our readers + Your business = Tremendous opportunities for growth
Solano NewsNet is the only locally-owned news media company, publishing breaking news and in-depth journalism to those who live and work in the communities of Solano County, California. [1]
Our news articles reach thousands of readers across a wide variety of devices and platforms, including smartphones and tablets, with content distributed on Facebook, YouTube, Instagram, Twitter and Substack.
Launched in August 2020, our Substack e-mail newsletter is delivered weekdays to hundreds of residents, business owners, first responders and government officials in Solano County, with an open rate between 30 percent and 40 percent — nearly double the industry standard benchmark of around 20 percent. [2]
Our social media presence reach includes thousands of direct readers, with exposure to hundreds of thousands of users across a number of platforms. [3] On Facebook, Solano NewsNet is the only newsroom to operate a live Facebook group reaching more than 3,500 people, with a condition of membership being local residency and/or employment in Solano County — ensuring our content reaches local readers who are part of the local community. [4]
Solano NewsNet content is also published to a number of Facebook pages and local community groups, with an aggregate reach of over 200,000 active monthly users, and our Twitter account consists of more than 9,300 engaged followers — making Solano NewsNet the most-visible local news brand in all of Solano County.
Our advertising options include:
- Display Advertising: Traditional banner and cube ads that are displayed on SolanoNews.net and our forthcoming e-mail newsletters powered by Patch Labs.
- Sponsored Content: Highly-engaging written content on your business, franchises, initiatives and/or events that are share-able across the Internet, including on leading social media platforms like Facebook, Twitter and Instagram.
- Featured Events: The perfect way to get your event noticed, great for businesses or organizations that sell access to events through tickets, memberships or other means, or who just want a high-visible way to get their one-off or recurring event noticed by readers.
Ready to get started? Scroll to the bottom of this page to post your own advertisement, or click the "Contact Us" button if you'd like more information. Prefer to call us? Dial 707-507-6397 (707-507-NEWS) and press option 2 to leave a voicemail.
[1] "Local" is based on location of parent company's incorporation. Solano NewsNet is owned and operated by Solano Media, LLC, a business licensed in the City of Vacaville, California.
[2] Based on individual data provided by Substack and aggregate data reviewed by Solano NewsNet as of July 2022.
[3] Based on counts of direct followers across a wide number of social media platforms in addition to membership in social media groups where Solano NewsNet content is regularly posted and the number of followers of regularly-engaged readers.
[4] In the Solano NewsNet Live Facebook group, a condition of membership requires a Facebook user to affirm that they live and/or work in Solano County, California when they send a request to join the group. An exception is made for some government officials, emergency first responders and members of the news media who may live and/or work in a community outside Solano County. As of June 2022, 97.7 percent of Solano NewsNet Live members lived and/or worked in Solano County.